The Story of Santa’s Secret Forest – Joulukka

The Story of Santa Claus Secret Forest – Joulukka

Once upon the time, very long time ago, when Santa was young and life was slow, Santa Claus had a very big dream – to spread kindness and share goodwill with everyone in this world – small children and big children (also known as adults). As one of the most talented graduates of the Elf school he had a very big knowledge of elf logistics, art of reindeer flying, real needlework and the great craft of woodwork.

Once, while practicing flying with reindeer and chasing Aurora Borealis next to his hometown Rovaniemi, Finnish Lapland – he spotted a very special place, located deep in the Lappish forest, full of snow, magic and with lots of forest elves peeking from behind the trees. He discovered Joulukka!

Santa Claus came down from the skies full of starts and met one of the wisest elves of Joulukka – Elfiina. Together with the knowledge of Elfiina they have established a very special training, full of elf secrets and magic, known as Santa’s Helpers Training.


Only few decades later, once the story of Santa Claus started spreading around and humans started sending letters to Santa, forest elves established a network of well-hidden top-secret Santa’s Command Centers, to coordinate all the Christmas activity worldwide.

The elves were very busy, hustling and bustling at the Secret Command Center, and once the annual amount of kind ones went over 7 billion, in order to make sure that they have all the wished toys for everyone, the elves expanded their secret magical toy workshops into a real full size Santa’s Toy Factory! That is how the magical wonderland of forest elves became so special, it became Santa Claus Secret Forest – Joulukka!

Our Top Secret Locations

Santa Claus Secret Forest – Joulukka is an extraordinary place located deep in the real Lappish forest. This is a top secret place, where elves and Santa are mixing Christmas magic with the most advanced elf technologies: by joining the Santa’s Helpers Training, coordinating all Christmas activity at Santa’s Secret Command Center and making world’s most desired toys at Santa’s Toy Factory. Join us in exploring all the top-secret locations and step into your very own Christmas fairytale!

Santa's Forest Hut

Deep in the wintery forest full of snow and Christmas magic, behind thousands of pine trees and frozen lakes located a very special Santa’s Forest Hut. A very quiet Santa’s hideaway, where he spends his free moments reading letters by a cozy fireplace. Elves come to join him to practice art of building and decorating world’s smallest and cutest gingerbread houses and share Christmas stories. Come and join elves for an exciting adventure of finding the Forest Hut, practicing gingerbread house making skills and enjoy your magical moments with Santa Claus!

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Santa's Command Centre

Come and join our jolly elves in discovering the biggest elf secret of the Santa’s Secret Forest. If you explore it with an open heart full of kindness, you might find yourself in Santa’s Command Center, a special place that holds a lot of Christmas secrets! The elves will share just some of them with you, so remember to listen carefully and observe as they show you around and explain how the level of kindness in the world is measured, how they keep track of each other’s movements around the world, and how the special post system works with the help of elf magic. And of course, your visit to the heart of Christmas will be highlighted by your special meeting with Santa Claus himself!

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Santa's Toy Factory

If you listen very carefully with your elf ears through the silence of the forest – you may hear some cracking and knocking sounds coming from not far away. If you follow the sound of all the cheer bustle and hustle to find the door of the Santa’s Toy Factory – you will discover some pure elf magic inside! This is the place where forest elves are mixing wood, paint, and Christmas magic to get the best toys for all the kind ones around the world. Follow your new friends into the depths of the Toy Factory and reveal the secret location of a big man himself – Santa Claus has a special hidden room, that only the kindest ones can find!

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Behind Joulukka, SantaPark and Prosanta Santa Claus delivery services is a Finnish couple, Ilkka Länkinen and Katja Ikäheimo-Länkinen. They has been working in experience industry since 1997. ProSanta Ltd. started by offering very detailed and professional Santa Claus performances and has grown into a true fairytale that consist of several locations offering magical experiences with true professionalism.

The idea behind Joulukka was to create the most personal and private of Christmas experiences, since we are situated near the Arctic Circle in Finnish Lapland. We wanted to build a place where the Christmas tales would come alive: elves with long noses and big ears, a friendly Santa Claus with his big belly, who always has time for children, and magical creatures dancing with the children by the campfire, while real Aurora Borealis light up the sky and the children’s happy faces.

Joulukka was built on private land, on to the shore of Sierijärvi-lake, in the middle of a forest. The sound and scent of a real forest, arctic climate and the magnificient scenery together created a unique environment that we didn’t want to ruin. Therefore we built Joulukka as natural as possible using wood, stones and logs. Even the water is pumped from a well. We use candles for light and prepare food by the fire. The furniture is antique, and we make sure to recycle everything that cannot be burn. We also encourage our customers to enjoy Joulukka’s close-to-nature atmosphere and to cherish nature-friendly values.

ProSanta Oy took part of Experience&Green DQN Quality1000 training. Green DQN® -program is environmental quality assurance program for Finnish tourism centers and areas.