The Story of Santa’s Secret Forest – Joulukka

The Story of Santa Claus Secret Forest – Joulukka

Once upon the time, very long time ago, when Santa was young and life was slow, Santa Claus had a very big dream – to spread kindness and share goodwill with everyone in this world – small children and big children (also known as adults). As one of the most talented graduates of the Elf school he had a very big knowledge of elf logistics, art of reindeer flying, real needlework and the great craft of woodwork.

Once, while practicing flying with reindeer and chasing Aurora Borealis next to his hometown Rovaniemi, Finnish Lapland – he spotted a very special place, located deep in the Lappish forest, full of snow, magic and with lots of forest elves peeking from behind the trees. He discovered Joulukka!

Santa Claus came down from the skies full of starts and met one of the wisest elves of Joulukka – Elfiina. Together with the knowledge of Elfiina they have established a very special training, full of elf secrets and magic, known as Santa’s Helpers Training.

Only few decades later, once the story of Santa Claus started spreading around and humans started sending letters to Santa, forest elves established a network of well-hidden top-secret Santa’s Command Centers, to coordinate all the Christmas activity worldwide.

The elves were very busy, hustling and bustling at the Secret Command Center, and once the annual amount of kind ones went over 7 billion, in order to make sure that they have all the wished toys for everyone, the elves expanded their secret magical toy workshops into a real full size Santa’s Toy Factory! That is how the magical wonderland of forest elves became so special, it became Santa Claus Secret Forest – Joulukka!

The Success stories behind the experiences

Behind Joulukka, SantaPark and Prosanta Santa Claus delivery services is a Finnish couple, Ilkka Länkinen and Katja Ikäheimo-Länkinen. They has been working in experience industry since 1997. ProSanta Ltd. started by offering very detailed and professional Santa Claus performances and has grown into a true fairytale that consist of several locations offering magical experiences with true professionalism.

The idea behind Joulukka was to create the most personal and private of Christmas experiences, since we are situated near the Arctic Circle in Finnish Lapland. We wanted to build a place where the Christmas tales would come alive: elves with long noses and big ears, a friendly Santa Claus with his big belly, who always has time for children, and magical creatures dancing with the children by the campfire, while real Aurora Borealis light up the sky and the children’s happy faces.

Joulukka was built on private land, on to the shore of Sierijärvi-lake, in the middle of a forest. The sound and scent of a real forest, arctic climate and the magnificient scenery together created a unique environment that we didn’t want to ruin. Therefore we built Joulukka as natural as possible using wood, stones and logs. Even the water is pumped from a well. We use candles for light and prepare food by the fire. The furniture is antique, and we make sure to recycle everything that cannot be burn. We also encourage our customers to enjoy Joulukka’s close-to-nature atmosphere and to cherish nature-friendly values.

ProSanta Oy took part of Experience&Green DQN Quality1000 training. Green DQN® -program is environmental quality assurance program for Finnish tourism centers and areas.


Owners of the SantaPark Arctic World Ilkka Länkinen and Katja Ikäheimo-Länkinen.